Aaron Berson, CPA, is the Managing Director of the Virtual Business Team (“VRTL”) at Gettry Marcus CPA, P.C. Aaron serves a diverse client base from start-ups to midsize companies, including health care, real estate, professional services, construction, and e-commerce.
Aaron specializes in cloud-based accounting integration, conversion, and implementation. He also provides application-based ecosystem curation and education. Aaron assists clients with developing financial and growth strategies.
As a New York University Adjunct Professor, teaching Computerized Accounting and Start-up, as well as Fraud Accounting, Aaron also provides mentoring to several start-up entities in the New York City Area, in connection with New York University’s Stern School of Business. He also facilitates internal training and contributes to the firm’s thought leadership topics, including technology in accounting, cloud accounting, and succession.
A graduate of Binghamton University, Aaron holds a Bachelor of Science and a Master of Science in Accounting. He is a member of the American Institute of Certified Publica Accountants (AICPA), and the New York State Society of Certified Public Accountants (NYSCCPA), where he is President-Elect of the Manhattan/Bronx Chapter and Committee Chair of the Emerging Technology Entrepreneurial Committee. In addition, he has been called upon to speak at several national accounting conferences (CPA.com’s Digital CPA, XeroCon, AICPA’s Engage) on accounting technology and the future of the profession.
Aaron is a 2018 and 2017 honoree of the CPA Practice Advisor “40 Under 40” award, recognizing young leaders who are helping to positively shape the accounting and tax profession. Most recently, he was named one of the Top 50 Cloud Accountants in North America by HubDoc.